https://www.eb-pr.com/home daily 1.0 2024-10-23 https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1623279009708-GDWESLM54L9FFEUMYJSD/Erica+Headshot+Full+Size+2020.JPG Home - PR expert to high-growth brands and individuals PR is near and dear to my heart, as I've seen the results it brings — especially for brands and startups in non-traditional spaces. My career, and actually my entire life (ask me about it!), has been enveloped within new industries that are breaking down taboos. In my 9+ years in the PR world, I’ve demonstrated the ability to break down those boundaries to help my clients secure highly impactful placements in top-visibility, mainstream media outlets. https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598149639042-2JYBNDHNXVIWNNJLK0Y7/image-asset.jpeg Home - Meticulous Pitches When pitching to busy journalists, every word counts. I tailor all my pitches to the angle, the publication, and the reporter. And foregoing bulk pitches leads to serious results. https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598145777337-JYS91IAN9YY44SALEHOR/image-asset.jpeg Home - Deep Experience in High-Growth Industries I specialize in working with consumer-facing brands, as well as individuals and experts who are thought leaders in their space. In my 9+ years in public relations, I’ve learned the landscape of reporters and publications, and I’ve developed strong connections across top-tier outlets. Utilizing strategic and creative PR has helped my clients achieve record growth, increased demand and sales, and a snowball effect of exponential, impactful press coverage in top-tier outlets. https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/61acc4a4-d612-4074-bb77-2b9eccfb4f27/website%2Bny%2Btimes%2B1.png Home - Sex Toys Heading Up the New York Times Style Section Everyone told me it couldn’t be done. “The mainstream press won’t write about a sex toy company.” But I found a new angle — family businesses — and it was a hit. Doc Johnson made its way through a round of press, culminating in this dream placement. This press round increased Doc Johnson’s business by more than 300% over the next two months. https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1665705310658-VAB47ZSPYCDESHEX8AS3/website%2Bla%2Bweekly%2Bfaded.png Home - Pitching to Photographers FTW There is always a creative way into getting clients landed in media targets; and sometimes, thinking outside the box is the best way in. During my first media push for sexual wellness brand Doc Johnson, I started reaching out to press photographers who were credited in more than one story within our beat— the sexual wellness industry, in this case. This strategy landed a multi-page photo essay in LA Weekly; both traffic and online sales doubled over the next month. https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1665705136914-GSCNL1YXQHWU2UBJ9OOR/website%2Bsunday%2Btimes%2Bsmart%2Bmouth.png Home - Culinary Podcast Makes The Sunday Times On the first Sunday of every month, The Sunday Times, the UK’s largest print and digital newspaper, features a special food section featuring all of their top culinary stories. By expanding outreach beyond US media, and hyper-targeting the most influential UK food editors, this food podcast client landed on the first page of The Sunday Times’ special food section, as the only podcast to be recommended in the Letter from the Editor. https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1665705032406-YY29QVVT29EXQ3T5BQMM/website%2Ballure%2Bclean.png Home - Allure Calls Emerging Beauty Company a Future “Household Name” A science-backed K-beauty brand was newly launched when it enlisted EBPR to craft a messaging strategy and launch a US media relations campaign. My beauty industry experience, along with my understanding of how to effectively communicate the brand’s differentiators, proved to be a winning combination. Through creative pitching and targeting, we hit all of our initial media targets for the launch, including Byrdie, Glamour, Vogue, and more. Allure magazine noted that, although Slurp Labs hasn't been around very long, “we won't be surprised if this new launch makes it a household name.” https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598144746270-MLLSHY5W0QN4QG9LEQH1/NY+TIMES+LOGO+TRANSPARENT.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598144759150-5NTP7976UJKNJ633QC6V/Goop+Logo.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598144766594-QSKF3L1GEHILAG5Q9HT4/BuzzFeed+Logo+BW.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598144790223-G2GYG3XK5BWUX8RF46B6/WomensHealth-Logo-BW.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598144800740-NOWAISJBVCEGPY1OFO1S/Cosmo.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598150805216-KW9LQMT5KG6BEVT2UCK0/Glamour_logo_black.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598150804741-VO51UK4V1XYTWLMZXKAF/popsugar+trans.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598386052992-CB0IVJZZO2YXKTW6OSPV/ELLE_Magazine_Logo+trans.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598386052343-76RKD584Q5RZUW80WFML/fabfitfun-logo.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598386054063-3S4719VR3PDW6B798SER/Forbes_logo_black.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598386053954-Z2CV2O3NOCSFCVE10J03/Marie_Claire_logo_wordmark_text+trans.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598386126256-NDJJ5H075614U7DKOUHT/SHAPE-Logo-1.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598386720713-FOWQ9261X48QH72ITGTG/INSTYLE+LOGO.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598386819662-Z3YWS95A6D2V1NA0UTZI/Refinery29+logo+tight.png Home https://images.squarespace-cdn.com/content/v1/5f41b7c294ae0c38dd134e26/1598386945979-330YMPIJ6PJ030UAHPIU/the+cut+logo+tight.png Home https://www.eb-pr.com/newsletter daily 0.75 2025-05-12